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Getting in the Spirit for Paris Roubaix

We had a great time on our Paris Roubaix celebration ride today. We promised cobblestones and we delivered!  Thanks to the dedicated fans that came out to join us. We planned a route that featured 2 Pave sections (ok, we’re calling both of them Pave, but...

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Testing Velocity Speedsuit at the A2 Wind Tunnel

Sometimes the margin of victory in a bicycle race is measured in fractions of a second.  This is especially true in time trials, where aerodynamics is critical.  That is precisely why we do everything we can to provide George Hincapie and his BMC Racing Team...

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Sterling Center Cycling Team

Like many of you, I like to promote the sport of cycling.  I get especially enthusiastic about helping young people discover the sport.  For the past several weeks, I’ve been participating in a program to help some underprivileged kids at the Sterling Recreation Center in...

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Casual Friday

We live and breathe cycling around here at the Hincapie Sportswear HQ, but July is very special.  Tour Time seems to bring out the best in us, and we celebrate just like everyone else.  Well, maybe not like EVERYONE else...

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Its Tour Time

July is a very exciting month at Hincapie Sportswear. Why? Same reason you're getting excited…the Tour de France. It's practically mandatory that we watch the stage every day. We have several TV's in the office that are specifically here for this magical month of July....

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Imitation Sincerest Form of Flattery

Imitation is the sincerest form of flattery. That’s just what BMC had in mind when they introduced the stars and stripes limited edition RaceMaster SLX01. They know that there are quite a few fans out there that will want to imitate our man George Hincapie...

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Another Happy Customer

In addition to George and the BMC boys looking great in the pro peloton, we’ve been getting some awesome feedback on our new BMC Team Kits from customers.  Most recently, we heard from James Heaslop after he put some miles on a new kit. “I have...

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Hanging Out With George Hincapie

Hello everyone I am writing from sunny Belgium. The weather has been unseasonable warm and sunny these past few days and it looks like much of the same for the greatly anticipated Paris Roubaix on Sunday. We’ve had a great week so far with plenty...

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