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The Story of Hincapie Sportswear

We are Hincapie. We’re founded on family values, and we’re run by family. We love our city and the cycling community who inhabits it. Explore our company, and hear from George what he hopes for the future. Videos filmed and produced by Viktre.

IT’S A FAMILY BUSINESS

It all began with our first client, Assault on Mt. Mitchell. Since then, each customer has become a part of our extended Hincapie family.

DIFFERENT JERSEYS TELL DIFFERENT STORIES

Each jersey that hangs in the Hincapie store is attached to a different route, a different finish line, an accomplishment or a loss. A story.

PRE GRAN FONDO HINCAPIE

Excitement builds at Hincapie Sportswear’s annual warehouse sale and Gran Fondo Hincapie packet pick-up.

GRAN FONDO IS FOR EVERY RIDER

Gran Fondo Hincapie is the ultimate cycling experience. Open to riders of all levels, you may choose from three routes, all with amazing scenery, and ride alongside pro cyclists.

A FAMILY BRAND

Greenville, South Carolina, is a “cycling mecca”—the ideal place for the Hincapie Sportswear business.

HOME IS WHERE THE HEART IS

Patience, determination, empathy—skills of a pro domestique, and skills of a successful business owner.