Studio Velo Women

At Hincapie Sportswear, we know that retail store design can play a key role in growing bicycle store business.  This is certainly the case when selling to female cyclists.  Women see space differently than men do, and they often appreciate smart layouts and attractive designs.  When a retailer embraces this, they are often successful at growing sales.  We are proud to share some images from one of our wonderful Hincapie customers, Studio Velo.

Studio Velo’s Tammy Scott and her coworkers have not just transformed a part of their Northern California store into a beautiful and inviting retail space.  They have created the Studio Velo Women’s Boutique.  I think you will agree that Studio Velo Women is one of the finest examples of a women’s specific retail space we’ve seen.

Check out these photos of the store, and if you’re in the area, stop by and see them at:
247 Shoreline Hwy
Mill Valley, CA 94941

Lots of women's specific products beautifully displayed.

Clean layouts and lots of Hincapie apparel.

You see Boys, those little pillows can do more than just keep your reheated spaghetti from burning your lap.

Mannequins give customers a better appreciation for what garments will look like when they try them on.

Lots of sizes and colors to choose from.

The new Hincapie T1 Triathlon apparel is on display.

SVWoman branding reminds you where you are.

Lots of natural light helps the space feel bright and cheery.

We say well done Studio Velo Women.