When I tell my cycling friends that I work at Hincapie Sportswear, they usually kid me about riding my bike all the time as if going to the office is like one big group ride every day. Sure, we try to get in the occasional lunch ride and I do get to talk cycling for a living, but we all work pretty hard around here to make all this happen. Some of our more challenging (but often times fun) tasks are photo shoots. These take lots of preparation and planning to execute, and we all pitch in to help when needed. One interesting shoot we did recently was for our new Emergence Collection.
Some people would never believe the crazy things we had to do to get this cool shot!
Emergence is a collection of brand new products that blend state of the art technologies with innovative aerodynamic designs and style to make garments that perform well and fit you like a glove. We wanted the photos for these products to capture that spirit, so we had this genius idea to do a photo shoot under a bridge…on a public road…at night! Yeah, I know you’re thinking the same thing I was when the creative team concepted the idea. Crazy! I’m happy to report that no one was killed during the madness, and it was actually kind of fun (when we got past the obvious terrors).
Kirk and Taylor found this awesome overpass on a side road in a fairly shady area of town that would give us this awesome backdrop for a great shot. In an effort to save lives, we helped make the crew (that’s Taylor, Kirk, Emily and me) more visible to traffic with a combination of reflective vests and several red and green blinking Firefly Supernova lights from our friends at Road ID. We also had radios to communicate within the team to make sure the road was clear before we shot our rider through the tunnel at full speed in the dark. Traffic “control” (that’s Emily and me) would use flashlights to help communicate with the cars and the photography team would try to stay out of traffic in their orange vests and blinky lights. The rider (brave Yuans)…well the rider would rely on the reflective treatments on the Emergence Jersey and Bibshort as he sprinted under the overpass. Since nobody died, I’d say it was a huge success, but that doesn’t mean we didn’t have our fair share of excitement.
That's Taylor in position before the darkness made things more...exciting.
This picture cracks me up! Doesn't Emily look super excited in her traffic control outfit?
Brave Yuans said the BMC SLR01 TeamMachine he road was inspiring enough to outrun the cars under the bridge.
I learned a few things at this photo shoot:
1. The road we used is twice as busy at night as it is in the daytime, so always check your location during the actual time you will be filming. Our night was further complicated by the added noise of our (not-so-portable) portable generator and the occassional freight train roaring over our heads.
2. Some people are “radio challenged” and yell into the radio, with their lips ON the microphone, rendering their broadcast useless and adding to the anxiety and confusion while you repeat, “what, what did you say…what?”
3. According to Kirk, wearing your bicycle helmet during a photo shoot will increase your chances of surviving being run over by a car. Luckily we never actually tested this one, but he wore his Bell helmet all night. (Still wish I had a picture of him that night!)
4. Most cars don’t really want anything to do with a man wearing a blinking light, waving a flashlight, on a side road, in a shady area of town, within 500 meters of a liquor store.
5. The reflective treatments on the Emergence clothing work great!
It’s never a dull moment around here!